What does PSP mean? Many entrepreneurs and business owners are looking for new ways to grow their businesses during this pandemic. Last year, I started asking myself what is the simplest formula to get people to become new customers in a non-threatening way. A way that would put everyone at ease. I came up with Participate Signup Purchase or (PSP) which is the main goal of any business owner, right? You are asked to just take a look or just listen to a webinar or pre-recorded call, you are participating, right? Well, I came up with PSP because that is what we do. We participate, then we signup and finally, we made a purchase. It's that simple. You are the business owner desiring new customers who want what you are selling or they need what you are selling and who find value in what you are selling. My formula is simple. Accept the offer to take a look or investigate the product and if you find value in it then do the follow
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